Like, why the wacky branding when the logo was streamlined and made to look more modern and less friendly? It doesn’t make a lot of sense, and it’s kind of confusing. And this new, sort of sleek design doesn’t go well with the new wacky branding. It is no longer a box, and most of your biggest fans pretty much wanted a box. And while the new logo is box-esque, it is far from being a box. So the new logo is supposed to be a “collection of surfaces,” and we suppose that means that all of these surfaces have to be the same size. No one is ever going to see you as the “ living workspace where people and ideas come together,” because we love you just the way you are, and already have spaces for collaboration. But don’t act like your new tricks aren’t tricks that other companies have already performed, and performed well- Google Docs, we’re looking at you. We see that you are no longer a one-trick pony.

However, their goal has always been – in their words – “to be a technology company that builds simple, powerful products for people and businesses.” Okay, Dropbox. We consider them a file-sharing-and-storing business. Black typeface here makes the whole logo pop way more than it has any right to (this is a good thing) and wouldn’t you want to pair your new jeans with a black shirt and not a denim one? Yes – because it gives the appearance of not being colorblind and, in addition, some class. An update to their logo isn’t necessarily a bad thing, and making it apparent that they are the same company that has won many-a-battle with other cloud storage services is also a good move.īlack is also another superior move.

It isn’t overly unprofessional, blue is comforting and warm in design, and being that Dropbox is a cloud service where you can drag and drop files from your desktop into the cloud folder, a box seems pretty appropriate, especially when paired with the name.ĭropbox has been around for a decade or so and has trumped many, many competitors along the way. The old logo featured a similar font (it is now Sharp, which is vastly superior), but as you can see, their friendly blue box is actually a box. This makes a lot of sense for the brand. In fact, we’d go as far as to say that not only isn’t it good, it completely defeats the purpose of their main purpose. You can’t literally take the box away.īut seriously, the new logo just isn’t that good.

Dropbox for business logo